About Us
How It Started

The Florida Crime and Intelligence Analyst Association was founded in May of 1995 as a professional association. It began in a training class taught by Steve Gottlieb in Vero Beach, Florida. A simple question was asked: “Who in this room believes that it is not only possible, but prudent, that analysts, no matter what discipline should organize in this state?” A signup sheet was passed around the room, and the organization was born.
The vision of the founding members was to develop a network in which vital information about emerging crime trends, critical intelligence information, and educational and training issues could be shared. The other part of the vision was to create a process by which those involved in this career field would be clearly recognized as professionals. Certification is that process. Through a state sanctioned certification process, standards would be developed in areas of skill, knowledge, abilities, education, and training.
Meet The Board
Rhea-Lyn Gerstenkorn, President
Current Agency: Palm Beach County Sheriff's Office
Alma Matter(s): Florida Atlantic University
Education: Bachelor's Degree, Social Science
Industry Certifications: Florida Law Enforcement Analyst | Geographic Profiling Analyst
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Rhea-Lyn Gerstenkorn is an accomplished analyst with approximately 17 years of analytical experience. She is a long-standing member of FCIAA having served on the FCIAA board since 2016, starting as the Vice President of Membership, and moving into the role of President in 2019. Rhea is a Senior Criminal Intelligence Analyst with the Palm Beach County Sheriff’s Office. Her current assignment is in the Department of Corrections within the Palm Beach County Sheriff’s Office. Rhea earned her bachelor’s degree in Social Sciences from Florida Atlantic University. She attended FDLE’s Analyst Academy in 2007, graduating in December of that year with Class 9.
When not working or seeing to FCIAA business, Rhea can be found hanging out with her boyfriend watching silly cartoons, working on their home, or dreaming up their next adventure. Rhea can also be found spoiling their three Boston Terriers rotten…’cause they’re just the best!
Yvonne Ganivet, Vice President of Membership
Current Agency: Miami Beach Police Department
Alma Matter(s): Pending
Education: Pending
Industry Certifications: Pending
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Pending
Donna Sita, Vice President of Training
Current Agency: Osceola County Sheriff's Office
Alma Matter(s): Florida State University | University of Central Florida
Education: Bachelor's Degree, Criminology | Master's Degree, Criminal Justice
Industry Certifications: Florida Law Enforcement Analyst
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Donna Sita is the current Crime Analyst Supervisor for the Osceola County Sheriff’s Office and has over 10 years’ experience as a law enforcement analyst. Donna obtained a Master’s of Science degree from the University of Central Florida in Criminal Justice, along with two Master’s Certifications in Crime Analysis and Police Leadership. She earned a Bachelor’s of Science degree from the Florida State University with a major in Criminology and minors in Psychology and Sociology. Donna has completed over 400 hours of basic Crime Analysis and Leadership training to include, but not limited to, attending the FDLE Analyst Academy and Valencia College’s Public Safety Leadership Development Certification.
Donna has been a member of FCIAA since 2013 and has served as Vice President of Training for three years now. She loves promoting the continuing education in the field of Crime Analysis and Leadership. Donna loves helping FCIAA’s reach expand to new levels each year and hopes to continue this in her current term again as Vice President of Training.
Donna enjoys spending her time away from work and FCIAA with her wife, Kimberly and daughter, Sophia. They enjoy all things Disney, family road trips, and being amateur foodies.
Kelly Morrow, Secretary
Current Agency: Orange County Public Schools District Police
Alma Matter(s): University of Florida | University of Central Florida
Education: Bachelor's Degree, Criminology | Master's Degree, Criminal Justice
Industry Certifications: Florida Law Enforcement Analyst
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My name is Kelly Morrow and I have been a member of FCIAA for approximately nine (9) years. I have previously served FCIAA on the Communications Committee and am excited to be serving my second term as your Secretary! As Secretary, I am also the FCIAA Communications Committee Chair.
I obtained my Bachelor of Arts degree in Criminology from the University of Florida (Go Gators!) and my Master of Science degree from the University of Central Florida. I grew up in South Florida but loved Orlando so much, I decided to stay permanently after grad school. I have been an Analyst since October 2010 and graduated from the FDLE Analyst Academy in 2012. I currently work for the Orange County Public Schools District Police as a Manager-Information Analysis.
Outside of work I spend the most time with my two rescue puppies and therefore covered in dog hair =)
Amber Hoffman, Treasurer
Current Organization: Southeastern University
Alma Matter(s): St. Leo University
Education: Bachelor's Degree, Criminal Justice & Psychology | Master's Degree, Criminal Justice
Industry Certifications: Florida Law Enforcement Analyst | International Law Enforcement Analyst
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Amber Hoffman is a professor for Southeastern University. Prior, she was the Analyst Unit Manager for the Manatee County Sheriff’s Office. She holds certifications in law enforcement analysis from the International Association of Crime Analysts (IACA) and the Florida Department of Law Enforcement (FDLE). She has been in the crime analysis field for over 15 years and her experience includes being the sole Crime Analyst for the Suffolk Police Department in Suffolk, VA, a Criminal Intelligence Analyst for the Hillsborough County Sheriff’s Office, and now the unit manager at MSO. She holds a Bachelor's of Art in Criminal Justice and Psychology and a Master's of Science in Criminal Justice from St. Leo University. Mrs. Hoffman is also an adjunct instructor for Hillsborough Community College where she teaches Introduction to Criminal Justice, Introduction to Crime and Intelligence Analysis, Advanced Crime Analysis, and Juvenile Delinquency. She also maintains professional memberships with the International Association of Crime Analysts (IACA) and the Florida Intelligence Unit (FIU).
Tommy L. Smith, Director - Technology & Curriculum Development
Current Agency: Leon County Sheriff's Office
Alma Matter(s): American Military University | Liberty University
Education: Bachelor's Degree, Criminal Justice | Master's Degree, Homeland Security | PhD, Criminal Justice (en route)
Industry Certifications: Florida Law Enforcement Analyst | Geographic Profiling Analyst
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Tommy Smith is the Technical Director (formerly Web Manager) for the FCIAA. In this assignment, he oversees and manages anything related to the FCIAA website, ShareServ, email accounts, communication method improvements, and all technological advancements for the Association. He is also the chair of the Certification Committee, where part of his tasks are designing, organizing, and helping to facilitate and instruct FCIAA CPA certification courses. As of November 2022, the Certification position has been upgraded/renamed to Director of Curriculum Developement.
Tommy is currently an Analyst Supervisor in the Criminal Intelligence & Analysis Unit at the Leon County Sheriff’s Office (LCSO) in Tallahassee, Florida. He has over 14 years of experience in law enforcement, over nine of which are in crime analysis. Prior to working with the LCSO, Tommy was a senior Crime Analyst with the Tallahassee Police Department.
Education-wise, Tommy has a Bachelor’s Degree in Criminal Justice/Forensic Science and a Master’s Degree in Homeland Security/Criminal Justice. He is currently pursuing a PhD in Criminal Justice at Liberty University. Further, he obtained his law enforcement analyst certification through the FDLE Law Enforcement Analyst Academy in 2015 and became an internationally-certified Geographic Profiling Analyst in early 2020.
FCIAA's virtual Shoppe

Ever wondered what it would be like to represent your favorite state association by not only word-of-mouth, but with your fashion choices as well? Well....Erica is here to save the day!
In 2019, we officially launched the FCIAA web store, dubbed "The Shoppe." Erica McKinnon is our resident Store Manager. She not only has many years of experience as a law enforcement analyst, but she also knows the in's and the out's of FCIAA, since she served on the Executive Board prior to becoming the Store Manager.
Click the button below to head on over to The Shoppe and pick up a few of your favorite fashion items. We have polo shirts, t-shirts, jackets, caps, and other accessories waiting for you!